Recording (26min):

YouTube trailer

Paul Maglione


Users‘ expectations of gaming experiences are now very high, due to the popularity of gaming even among non-gamers thanks to casual gaming devices and platforms like smartphones, tablets and Facebook. Thus games used in a pedagogical context cannot be just cheaply produced light entertainment but must be seen by learners to be professionally produced, logical within the pedagogical intent, and ideally bundled into a gameified ecosystem. I will show how we do this on English Attack! (, which launched its consumer version in July 2011.


Born in New York City, Paul studied Economics at Brown University; obtained his MBA from the London Business School, and studied TEFL at Rutgers University. He has deep international experience in the content, media, entertainment and technology industries via senior executive positions at companies ranging from CNN International and NBC Europe to iPlay and Vivendi Games Mobile. He most recently brought his editorial, marketing and business development expertise to the innovative language learning venture English Attack!, of which he is a co-founder. His vision is to create the first truly global entertainment-intensive digital platform for learning languages.

Game Design and English Attack by Paul Maglione

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